News & Publications

Pride In Sefton Awards launches Business In the Community category backed by In Demand Radio

Do you know a local business which has made a real difference in the local community? 

Firms across Sefton have an enviable record of being a force for good for local people – now we’d like you to help us to celebrate them. 

This year’s Pride Of Sefton Awards includes a Business In The Community Award, which is sponsored by In Demand Radio, which is also acting as media sponsor for the event.

Please make your nominations at: or email your nominations to:

In Demand Radio launched on DAB+ in November 2020 for Liverpool, Wirral and the North West. 

Award-winning DJ Lee Butler takes prime position presenting the Brekky Butler weekday breakfast programme and weekend dance show Plastic Surgery. 

He is joined by some of the best local talent, such as Steve Cocky, Rick Houghton, Sie Austin, Ian Longo, Billie Clements and Gemma Cutting, plus many international DJs including Tiesto, Armin Van Burren, Roger Sanchez and Judge Jules who all have weekly shows on the station.

Also among the line-up is Southport’s very own Claire Simmo, who will host this year’s Pride Of Sefton Awards. 

Re-tune your DAB+ radio NOW to listen, alternatively you can download the free In Demand Radio app or head to for the very best experience and on demand listening.

Steve Cocky said: “The In Demand Radio team are thrilled to be a part of this year’s Pride of Sefton Awards, as a local radio station it’s key for us to be part of such fantastic events like this in our communities.

“It’ll be amazing to see so many well deserving winners, win such brilliant awards on the night, we can’t wait for a wonderful evening at the Grand Southport.” 

The 2023 Pride Of Sefton Awards are searching for someone truly special who has made a truly inspiring or outstanding contribution to life in Sefton over the past two years. 

People and groups who go above and beyond to make Sefton a special place for all will be presented with their trophies and given thanks in the Princess Grace Suite at The Grand on Lord Street in Southport town centre on Friday, 28th April 2023. 

The unmissable night in the Merseyside events calendar will be presented by actress and radio personality Claire Simmo, and supported by Media Partner In Demand Radio

All those on the shortlist will be invited to a special celebratory meal in beautiful surroundings while the awards are presented, with a night of entertainment planned. 

The first ever Pride Of Sefton Awards are being organised by Mikhail Hotel and Leisure Group and Stand Up For Southport

Nominations are still being invited across all 13 categories ahead of the closing date on 6th March 2023. 

We are looking for nominations, across Southport, Formby, Crosby, Bootle, Maghull and elsewhere in the borough of Sefton. 

For more details please visit: