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15/03/2022- FREE Inbound Tourism Business Support

Market leading training delivered by VisitEngland – the official tourism experts for travel to England.

What if you had access to a £28.4bn market? Would you take the opportunity?

In 2019, the UK tourism industry was worth £120bn, with inbound markets providing £28.4bn and domestic markets providing £91.6bn. Did you know only 9.8% of UK SMEs focus on international audiences who, on average, spend 3 times more than the domestic traveller?

Liverpool was the 5th most visited city in the UK by international visitors before the pandemic and to help restore the sector, £3.2m is being invested in a destination marketing campaign over the next 3 years to generate demand for leisure and business tourists from both domestic and international markets.

VisitEngland would like to invite you to Taking England to the World – a one day training programme which aims to help your business to be ready to reach new customers, grow your revenue and capitalise on pent-up demand and develop new markets.

Taking England to the World has been created and is being delivered by industry experts providing information on insights and research, marketing, product development, distribution, and partnerships to create a fully rounded training offering.

With content covering all aspects of getting ready to work with the travel trade to attract new customers, this training course will cover an overview of the key markets to England, defining and distributing your product offering, to building powerful relationships and creating engaging content.

Developed as part of the government’s £40M Discover England Fund, this free course is designed to equip you with the skills and foundations to develop and promote your product for sale in key markets.

Book here 


Who is it for?

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

When is it?

26th Apr 22

Where is it?

INNSiDE by Melia, Old Hall Street, Liverpool, L3 9LQ


9.30am – 5pm

What is the cost?

The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and will be offered on a first come, first served basis. This event is offered free of charge, however a £25 no show fee will apply if a registration has not been cancelled within five working days of the event, to cover costs.

When is it and how long does it take?


The training session will be held at INNSiDE by Melia. The event will start at 10am but we invite you to join us from 9.30 am for registration and coffee networking. The session will commence at 10am and will finish around 5pm. Here below a breakdown of the event:

This is the programme:


Welcome and refreshment  
·       Domestic Tourism

·       Inbound Tourism

·       Obstacles to market

·       Opportunities abroad

Morning Coffee break  
·       Meet the market

·       Defining your product offering

Buffet lunch break  
·       The travel distribution system

·       Pricing your product

Afternoon coffee break  
·       Building powerful relationships

·       Creating engaging content

Wrap up and final question (end of training)  



Refreshments & lunch

Refreshments tea, coffee, water and lunch is included. Tea and coffee will be provided on arrival and during the set breaks and buffet lunch will be provided.


Please note the workshop starts at 10am. We invite you to arrive at the venue at 9.30am for registration, coffee and tea, and to ensure we start in good time. Your name badges will be provided just outside the entrance of the seminar room, so please make sure you collect your badge when you arrive and if you could return it at the end of the day at the registration table that would be greatly appreciated.