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British Airways jumps on board with International Business Festival

The Business Desk

British Airways has been announced as a headline partner of the International Business Festival which will take place in Liverpool this summer.

The festival, which takes place every two years, attracts an audience of buyers, suppliers and investors from around the world. At the 2016 event, UK companies secured export sales worth more than £250m.

This year’s event will take place between June 12 and 28, with a programme of expert panels, practical workshops and keynote addresses designed to explore international business growth opportunities across a range of sectors – from manufacturing to creative industries.

British Airways says it is dedicated to helping promote business growth through its ‘On Business’ loyalty programme.  This enables small and medium sized companies to collect On Business points each time a member of their company travels. Points can be spent on reward flights, on a cabin upgrade, or on special offers.

Carolina Martinoli, British Airways’ director of brand and customer experience, said: “Our latest figures show that people in business still place great value in meeting in person with existing contacts and new prospects. Looking at the top 10 fastest growing routes for our On Business customers, we’ve seen traveller numbers increase by 30%.

“The services we provide, including our On Business loyalty programme, help business people to establish these all-important connections and unlock growth potential.”

Max Steinberg, chair of the 2018 International Business Festival, said: “Forging personal connections across the globe should be a key priority for UK SMEs as they prepare for the post-Brexit reality. As the world’s biggest business festival we help businesses meet the right people to turn ideas into innovations that hit the bottom line. Collaboration is a crucial part of that growth journey, so we are really excited to have British Airways on board as a headline partner for the 2018 Business Festival.”